Jessica Jordan
Jessica Jordan
RESEARCH + STRATEGY

RESEARCH + STRATEGY

JESSICA JORDAN

 

Hello, I’m Jessica Jordan

I’m a researcher, strategic thinker, and a very curious and passionate person. I’m currently at Ford Motor Company, where I lead designers, business, and product teams from fuzzy uncertainty to thoughtful clarity through foundational research, journey mapping, testing, synthesis, workshops, and more.

 

Experience

FORD MOTOR COMPANY

MAY 2019 - Present, Dearborn, Mi

XD INSIGHTS LEAD
Currently lead, plan, facilitate, synthesize, and analyze quantitative and qualitative research for customer and dealer experiences. Mentor and lead new employees. Projects include retail experiences in dealerships, digital customer experiences, subscription services, and explorations into AI with tools like ChatGPT and Midjourney.

CX ACCELERATOR

Used Design Thinking and journey mapping  to facilitate workshops and develop strategy for Truck Accessories, Services, and Experiences team; and leading Ford Global Dealer Roundtable to ideate new membership services.

DESIGN RESEARCHER  

Planned, facilitated, synthesized, and analyzed qualitative research, including Bronco, Commercial Vehicles, and COVID-19 response in manufacturing facilities.

MARKET RESEARCH VISUAL STORYTELLER

Planned and analyzed qualitative and quantitative market research for Ford’s Strategic Research team. Developed templates and tools for research storytelling to cross-functional teams.

lawrence technological university

January 2024 - Present, Southfield, Mi

ADJUNCT FACULTY

Teach Storytelling, and Social Communities and Technology classes  for College of Architecture and Design.

Skills

 

EDUCATION

Wayne State University / Master's Degree

GRADUATED 2018,  DETROIT, MICHIGAN

Information Science, focus on Human Computer Interaction.

Michigan State University / Bachelor's Degree

GRADUATED 2006, EAST LANSING, MICHIGAN

Journalism, focus on Political Science.

Contact

Email: JESS.JORDAN10@GMAIL.COM
Phone: 231-557-5189
Address: NORTHVILLE, MI