Hello, I’m Jessica Jordan
I’m a researcher, strategic thinker, and a very curious and passionate person. I’m currently at Ford Motor Company, where I lead designers, business, and product teams from fuzzy uncertainty to thoughtful clarity through foundational research, journey mapping, testing, synthesis, workshops, and more.
Experience
FORD MOTOR COMPANY
MAY 2019 - Present, Dearborn, Mi
XD INSIGHTS LEAD
Currently lead, plan, facilitate, synthesize, and analyze quantitative and qualitative research for customer and dealer experiences. Mentor and lead new employees. Projects include retail experiences in dealerships, digital customer experiences, subscription services, and explorations into AI with tools like ChatGPT and Midjourney.
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CX ACCELERATOR
Used Design Thinking and journey mapping to facilitate workshops and develop strategy for Truck Accessories, Services, and Experiences team; and leading Ford Global Dealer Roundtable to ideate new membership services.
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DESIGN RESEARCHER
Planned, facilitated, synthesized, and analyzed qualitative research, including Bronco, Commercial Vehicles, and COVID-19 response in manufacturing facilities.
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MARKET RESEARCH VISUAL STORYTELLER
Planned and analyzed qualitative and quantitative market research for Ford’s Strategic Research team. Developed templates and tools for research storytelling to cross-functional teams.
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lawrence technological university
January 2024 - Present, Southfield, Mi
ADJUNCT FACULTY
Teach Storytelling, and Social Communities and Technology classes for College of Architecture and Design.
Skills
EDUCATION
Wayne State University / Master's Degree
GRADUATED 2018, DETROIT, MICHIGAN
Information Science, focus on Human Computer Interaction.
Michigan State University / Bachelor's Degree
GRADUATED 2006, EAST LANSING, MICHIGAN
Journalism, focus on Political Science.